Oakridge Staffing has been engaged by a consumer products client to identify a Senior Salesforce Marketing Cloud platform expert to build and launch automated e-mail campaigns for multiple business units.
Our client is expanding their use of Salesforce Marketing Cloud, they need the subject matter expert (SME) that understands complex data relationships and that can build audiences preferably around marketing, to execute business initiatives.
Day to Day:
- Leveraging Salesforce Marketing Cloud to develop and automate the end-to-end marketing campaigns related to customer experiences, sales, loyalty, and marketing to support customer-centric programs.
- Provide business stakeholders presentations, business intelligence dashboards and campaign reporting; that provides full details of campaign success and make recommendations.
- Analyze the success of past campaigns and use data to make recommendations for optimization.
- Provide administration and support the Salesforce Marketing Cloud platform, update new features, and keep up with new functionalities of the product.
- Manage and segment audience data by using several Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).
